At the 2026 Lakópark Expo Budapest in Budapest, held at the MOM Sport Centre, Torter e-Design designed and executed a 28 sqm (7×4 m) custom exhibition stand for LIVING Service Kft., commissioned by Indamedia. The project focused on creating a premium, nature-inspired exhibition environment that reflects LIVING’s core values: proximity to nature, terrace-inspired living, clean contemporary architecture, and a high-quality residential lifestyle.
The concept was built around organic materials, natural color tones, and integrated greenery, resulting in a cohesive and immersive showroom experience that supported both business meetings and brand storytelling throughout the Budapest real estate expo.
The stand layout was divided into several functional zones. At its center, a custom-designed coffee and bar counter acted as a hospitality hub and social focal point. Its industrial-loft character was defined by brick-textured finishes, creating a modern yet warm spatial identity that enhanced visitor engagement.
A key feature of the stand was the presentation platform positioned next to the LED video wall, serving as the main communication and client interaction area, reinforcing the professional exhibition stand design approach of Torter e-Design.
For private meetings, a plant-enclosed lounge area was created, offering a calm and premium environment for discussions. The centerpiece of this zone was the round conference table, which provided an elegant, functional meeting solution that supported natural conversation flow and a balanced spatial composition.
One of the most visited elements of the stand was the dedicated photo corner, positioned on the partition wall, designed to enhance visitor engagement and strengthen brand recall throughout the Budapest exhibition.
The atmosphere was further elevated by floral overhead structures combined with hidden LED lighting, creating a warm, immersive visual identity that distinguished the stand within the expo environment.
A key architectural feature of the installation was the compact industrial counter system, integrated seamlessly into the bar area. The small brick loft counter with logo customization contributed to the stand’s signature loft aesthetic while offering practical hospitality functionality during the event.
Overall, the Torter e-Design exhibition stand delivered a refined, nature-driven showroom experience that avoided excessive visual noise and instead relied on spatial clarity, material authenticity, and lighting design. The result was a high-impact exhibition presence that strengthened LIVING’s brand positioning and supported real estate sales engagement at one of Budapest’s key industry events.
